As we rolled out of the pandemic, Amazon Prime came to us to help them create a world for their beloved series, The Boys. The task was to envision a world for Emmy voters and fans to enjoy a COVID friendly experience. Highness designed, created, produced and casted the launch of ‘Planet Vought’ as a part of a marketing strategy for The Boys on Amazon Prime. As a part of this experiential style rollout, we designed a user-friendly car experience for guests from Emmy voters to GA, everyone was invited to see the wreckage the Boys brought to Hollywood.