Milk Makeup and Awake NY wanted to lean into the NYC culture and create an evening celebrating their beloved neighborhood in the LES. The backbone of this event was also celebrating the launch of a MILK Makeup & Awake NY product line that was inspired by creative director Angelo Baque’s New York upbringing. We closed down Orchard Street and created our very own NYC Summer Block Party. With DJ performances, food stalls, carnival games, and twinkling string lights going down the block, we invited family, friends, and neighbors to come and enjoy.