Playing off an extension of Doja Cat’s new album drop, Spotify wanted to create a buzzy fanfare moment in the city of Los Angeles. We took charge and identified some really obscure venues throughout the city landing on an empty storefront on a busy thru-traffic street on La Cienega. We flipped this empty commercial building in an obscure and liminal office space and created an encompassing moment to showcase this customized highly detailed wax mannequin of Doja Cat herself. We invited guests to countdown to the album launch and surprised everyone in attendance with a Doja appearance where she painted for an hour while the album played. Fans got to gather around the building’s windows and singalong. This performance was also live streamed in Times Square so NY & LA were able to celebrate together.