One of our favorite rollouts every year, Spotify Wrapped, tasked us with a very different and unseen out of home billboard approach to celebrate their end of year campaign. We found two unassuming and unused venues in LA to post our non-traditional billboards on display. Working with high foot traffic areas we created a billboard scenario that went from day to night. Pulling from shadow clocks to display hidden text to falling under the night sky and highlighting uv reactive (glow in the dark) paint. We now drive around the city and see these two venues as billboards and smile knowing we created a new revenue stream for small businesses in LA.